Designing double-digit growth experiments while making dogs happy and free to roam

Finding a time to book was painful––fixing it resulted in 41% more new guests

Two months of user-centric design and hypothesis-driven testing were the ultimate keys to success for this feature:

10

In-depth user interviews

5

Usability testing sessions

4

Weeks of A/B testing

A delightful post-publish flow removed friction and resulted in 31% more bookings and 42% more GMV

A redesigned sign up form brought 64% more listings and 24% more GMV / pageview