I design to help people from any background adopt meaningful tech. At work and in everyday life.
We all do. Why should we hire you?
Let me share 3 reasons why we should have a coffee chat ☕️
1. I partner with PMs and engineers to turn ambiguity into viable, impactful SaaS.

Case study: Beekeeper's Events. 25% adoption within 2 months.
“This will win deals! Was just on site where I showed your screenshots and they loved it” – Sales Representative @ Beekeeper
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2. I lead scrappy but effective discovery that drives strategy and system decisions.

Case study: TravelPerk's roles and permissions. A system that truly scaled.
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3. I execute design at speed, from Figma systems to cutting-edge AI workflows.

Case study: Drippr, an AI-native SaaS tool for teams to capture richer feedback.
"When will this be ready? I would totally use it!" – Prospect PM
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I'm also a genuine team player and mentor, always kind and open to feedback.
Here's a few quotes from former teammates.
"Axel as my Lead left me a lot of space to work and develop [...] but at the same time provided support that allowed me to feel on one hand free but also taken care of. [...] Axel is a real Product Designer that understands and takes into account all parties when working on a soluton." – Slawek, Product Designer @ Beekeeper
"[Axel] had outstanding conceptual thinking that enabled him to anticipate, understand and break down complex issues. [...] He communicated very clearly, taking the first step to reach out to others and building trust-based human relationships. [...] He identified the root causes of problems to deliver sustainable and relevant responses to the challenges he encountered. [...] Recognised as a good leader, [...] he energised his group by aligning their contributions with his vision and giving a sense of purpose backed by the company's strategy." – Daphne, UX Director @ Beekeeper
"On a technically complex green-field project, [Axel] got up to speed on the product space & started making a positive impact very quickly. [...] He developed and documented a solid design system that laid a strong foundation & produced high quality wireframes/prototypes that helped to guide the early design of the product. He is an excellent communicator and presented his designs with clarity to the team & client in live and recorded demos" – Kristin, Engineering Leader @ Monks
Also, I collected a few kind messages from students in regards to a series of webinars I hosted for DesignLab.

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A few articles I wrote on Medium
- How top designers lead teams through ambiguity while everyone else panics. A practical mindset for when the framework breaks down.
- A designer’s guide to stakeholder management–rooted in design thinking. Do stakeholders secretly hate your design? Here’s how to fix it.
- Is it even possible to create a delightful experience in B2B/SaaS? 5 tactics used by successful products to turn reluctant users into loyal fans.
If any of this resonates, let's chat!
Axel.