Running an engaging 4-day design sprint to influence company and product strategy.

TL;DR––This was the outcome :)

After playing the video, continue scrolling if you're curious about the process!

A flow of unexpected cross-functional insights made it clear a design sprint was a great call.

The participation was very cross-functional, including leaders and ICs from Sales, CS, AM, Marketing, Engineering and Product. It was very exciting to see how aligned we were on some of the key pain points across the customer journey.

We brainstormed project Goals, KPIs, and Risks to help align on the purpose and expected outcome.

Exploring concrete ideas to leverage our comms features for more operational use cases.

We kicked off by summarising the outcomes of the first day. Then, we spent quite some time brainstorming and sketching different ideas.

The ideation slowly but surely converged into a simple yet powerful concept––transforming the group chat function into something more operational.

Prototyping a “supercharged group chat” with team tasks and resources––all shareable within the chat.

We started with a fun paper wireframe exercise and uploaded the sketches to the Miro board.

Things got serious as I went into my hyperfocus to finish up the prototype in a few hours.

Testing with real users and clear success criteria.

On the final day, we tested our solution with 4 total customers, identifying clear wins such as the addition of operational elements to the chat, as well as less strong concepts to keep exploring.