Delivering double-digit growth while making dogs happy and free to roam
SniffSpot is a marketplace for land owners to rent their outdoor space to dogs and their humans. This is how I helped them attract 7x more listings and grow their revenue 300% year-over-year.
Finding a time to book was painful. Fixing it resulted in 41% more new guests
Two months of user-centric design and hypothesis-driven testing were the ultimate keys to success for this feature: 10 In-depth user interviews, 5 Usability testing sessions, and 4 Weeks of A/B testing
And this is how it looked before:
New hosts struggled creating great spots. This post-publish flow removed friction and brought 31% more bookings and 42% more GMV
The hypothesis was formulated after analysing creation drop off, as well as data on what made new listings more successful.
A redesigned sign up form brought 64% more listings and 24% more GMV / pageview
We ran this experiment to address several signup pain points while prioritising the signup channels that brought the most revenue. We did not expect such a big improvement... that's why we ran A/B tests!
Our hypotheses were often based on qualitative and quantitative UX research studies
A great example is this 11-question survey for guests, where I analysed the Typeform responses from 1,620 users and generated a report in Notion.
We got a surprising 90.7% participation rate, and a number of super insightful learnings.
Growth experiments, driven by both data and research, contributed to 7x more listings overall, and a 300% YoY growth for the business for 2 consecutive years.
